This backup and recovery solutions company recruited me to oversee the overhaul of their corporate website so that it would represent a more mature brand. But brand goes deeper than looks: it stands on the foundation of wellthought-out systems for good UX for all stakeholders, front-end and back. I shepherded the website from Joomla to the Kentico content management system. I implemented the site’s first conversion goal tracking and continuously iterated on the UI to optimize lead generation. This included backend UI design to streamline content contribution for operational efficiency and SEO.

I quite liked this site as it did not look like EVERY, OTHER, site. I quite value singularity.